Sentosa Consultants

Apr 2021 Semester 1

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Related Modules:

• Tourism Research & Analytics

• Tourism & Resort Marketing

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In a team of 6 members, we worked together to create a mock proposal of a new product / experience for Sentosa - one of Singapore's islands.

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During the brainstorming and planning process, we had to carry out the following tasks:

• Primary & Secondary Research using literature reviews and a questionnaire

• Data Analyses & Discussion (based on Primary Research results) using JASP and Google Colab (Python)

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For our recommendations, we had to include details for:

• Product / Experience Development

• Marketing Campaign

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For the group project presentation, I presented our analyses for:

• Resorts World Sentosa's (Sentosa's Competitor) demographics

• Parts of the data we collected for Sentosa