Indah Puteri Resort

Oct 2021 Semester 2

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Related Module:

• Hospitality Business Management

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In a team of 5 members, we collaborated together to create a mock Pre-Opening Marketing Plan for a mock-up resort located in Bali, Indonesia that is set to reopen its doors in Q2 2022.

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To produce the marketing plan, we had to consider the following factors:

• Pricing & Segmentation

• Sales & Marketing Strategy

• Distribution Channel Strategy

• Revenue Management & Optimisation

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Personally, I covered the Distribution Channel Strategy aspect, where I analysed the competitors' use of distribution channels, and recommended 4 key channels of distribution for the resort to utilise for the marketing plan.